This is why your content doesn’t hit (yet)

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DEEP DIVE
From Half-Baked Ideas To Scroll-Stopping Content

Ever had a genius thought that fell flat?

You know the feeling.

An idea pops into your head. It feels brilliant. You’re convinced it’ll change the game.

Then you write it down or say it out loud…

Meh.

It sounds flat. Underwhelming. Like diet soda without the fizz.

👉 I call these “Brain Words.”

Half-baked flashes of genius that are smart… but messy. The idea is gold—you just don’t know how to make it shine.

Where AI Comes In (and Where It Doesn’t)

People misuse AI all the time. They think it’s a magical content machine:

“Hey ChatGPT, write me an SEO article on how to sleep better.”

Lazy. Boring. Generic.

AI isn’t here to create your genius.

It’s here to turn your messy, raw ideas into crystal-clear content that clicks with people.

Think of AI as your editor, not the author.

Turning Brain Words into Content Gold

The trick isn’t complicated. It’s not about fancy prompts or “prompt engineering” hacks.

It’s about setting up AI as your second brain — one that thinks like you at your best.

The truth is ChatGPT is kinda dumb.

To really get what you want out of it, you need to do some fine-tuning.

👉 Here’s how:

Step 1: Open ChatGPT & Start a New “Project”

This gives ChatGPT a dedicated workspace to focus on your ideas.

Step 2: Add “Instructions”

This is where you write the content and goal of your Project.

Think of this like briefing your smartest employee.

Example:

“I run a company selling [insert product]. I post on LinkedIn to attract [target audience]. My goal is to turn raw content ideas into posts that hook readers and maximize engagement.”

Step 3: Upload Files

Give ChatGPT some guardrails:

• Your past posts that performed well

• Articles with writing styles you admire

• Notes on your audience’s pain points

But don’t overload it—There’s only so much ChatGPT can hold in its digital brain at the same time.

Step 4: Test, Tweak, Repeat

Run a few prompts. See what it spits out.

Does it sound like you? No? Adjust the instructions. Upload better examples.

Over time, it’ll start to get eerily good at sounding like you on your best day.

Simple? Yes.

But wildly effective when done right.

The Bottom Line:

AI isn’t a shortcut to skip thinking.

It’s the tool that helps your best thoughts hit harder.

Start today. Your “brain words” deserve it.