The AI news cycle is ruining your business

DEEP DIVE
The AI news cycle is ruining your business

I’m not being dramatic.

(Ok, maybe a little.)

But seriously — AI news is the new shiny object syndrome.

And it’s way worse because it feels productive.

“A new model crushing benchmarks!”

“This AI update changes EVERYTHING!”

“It’s over for [insert job title]!”

You’ve seen them. You’ve felt the FOMO.

But here’s the thing: none of this matters for your business.

I’ve been in the service game for 7+ years, and I can tell you:

These headlines are noise.

What matters is what you can actually do with AI today.

Let’s break it down 👇

Ignore the Model Updates. Seriously.

Everyone’s playing musical chairs between ChatGPT → Claude → Grok → Back to ChatGPT.

Reality check?

If you’re already using ChatGPT in your workflow, you’re good. ✅

If you’re using AI tools powered by OpenAI, you’re good. ✅

No need to jump models every week.

The win is in how you use the tool, not which one you use.

State of the Art vs. State of the Practical

Saw this 🔥 post from Dharmesh (HubSpot co-founder):

Spot on.

Unless you’re building the next AI SaaS, you don’t need to care about bleeding-edge model releases.

What you do need to care about is:

→ Can this AI tool make my work day-to-day easier?

→ Can it replace a process, save time, or make me money?

If not, it’s just hype wrapped in a shiny YouTube thumbnail.

(And yes, every time I see an “AI influencer” post something like this, I cringe:)

Because what I really want to ask them is:

“Cool story, but how did this grow your business?”

Spoiler: it didn’t.

Rant over. So, what should you actually do?

If you’re a coach or service provider, here’s a better playbook:

✅ Monthly AI news check-in — skim, don’t deep dive.

✅ Read about AI use cases not AI models — like this newsletter 😉

✅ Actually use AI in your business — experiment, tweak, and apply.

✅ Make an AI wish list — write down what you wish AI could do, then go research if it’s possible.

Big unlock here:

Instead of asking “What can AI do?”

Flip it to: “What do I want AI to do in my business?”

That’s where the gold is.