Can AI be your in-house influencer?

DEEP DIVE
Can AI Be Your In-House Influencer?

AI isn’t running your entire content empire yet.

But it’s getting close.

Imagine this workflow:

• The Idea: You get a new content idea mid workout.

• The Execution: You send a quick message to your AI agent (Glenn? Chad?).

• The Magic: Glenn sharpens the idea, plans everything, and starts creating.

• The Approval: You send the dad thumbs-up 👍 .

• The Rollout: Glenn turns it into a video, a blog, a newsletter, and six viral social media clips.

If something’s off? You tell Glenn, and it’s fixed.

That’s the dream.

Reality check: yeahhhhh - we’re not quite there yet.

Here’s what’s actually possible today:

1) Idea Generation

You don’t need to be a genius every day.

ChatGPT or Claude can generate endless content ideas. You can even batch-plan content for months in advance.

This video walks through the full system.

2) Content Drafting

Time to turn the idea into words that don’t sound like they were written by an AI bot from 2017.

Here’s a prompt to get your first draft rolling:

Claude handles the structure. You add the personality.

3) From Draft to Done

For video content:

• Want an AI-generated avatar? HeyGen can do that. (It’s weird, but your call.)

• Prefer a faceless setup? ElevenLabs for voice cloning.

• AI-powered editing helps fix eye contact, remove filler words, and smooth out your takes.

For written content:

• Keep iterating with Claude until it sounds like you on a great day.

• Inject personal takes so it doesn’t read like every other AI-generated post.

4) Repurposing

One piece of content should never live in just one place.

• For video: OpusClip AI and VEED.IO slice long videos into clips for TikTok, Reels, and Shorts.

• For written content: Taplio reformats LinkedIn posts for Twitter/X.

Final Takeaway:

AI Glenn is not here yet.

And even then, it won’t replace your creativity.

But it does already take your half-baked ideas, refine them, and package them into content that actually gets clicks.

And maybe, just maybe, “Glenn” will be running your entire content machine by next year.